Digital Currency Market Research: The Example оf Ukraine

Abstract

The article examines the theory and mechanisms of the functioning of the digital currency (cryptocurrency) market, reviews the latest publications of international scientists and experts, analyzes the digital currency market and its impact on both global and Ukrainian economy and financial system, the formation of trends and perceptions of circulation currencies, separation and connection with the real economy, defines methods of evaluating the effectiveness of investing in cryptocurrency assets on the global financial market, as well as opportunities and risks related to the use of cryptocurrency in the digital economy. Outlines of the Ukrainian digital currency market development, overcoming problems, ways of their solving, and certain conclusions are made. The article uses informational, comparative, institutional, complex approaches, and also adheres to the principles of objectivity, specificity, and systematicity, which give opportunity for a detailed and comprehensive study of the digital currency market. In the long term, the global digital economic development of each country may depend to a large extent on how well it adapts to the digital currency market. The analysis of the global cryptocurrency market reveals that the growing need for transparency and operational efficiency of financial payment systems, growing demand for remittances in developing countries, increasing market capitalization and strengthening data security are the main factors contributing to the development of the digital currency market. It was investigated that digital currencies as a means of payment are not yet sufficiently widespread in Ukraine due to the uncertain position of state authorities. The development of digital currencies in the country is mainly related to the investment activity of representatives of the IT sector in this financial instrument. It is assumed that by increasing consumer confidence, promoting it with the help of marketing techniques and tools, strengthening the security of this entire system and clarifying its legal status, it will gradually be integrated into the overall national and global financial system.