Increasing the efficiency of activities as a key to the sustainable functioning of a business organization in the conditions of war
DOI:
https://doi.org/10.62911/ete.2023.01.02.05Keywords:
efficiency; entrepreneurship; promotion strategy; war; protection of personnel and resources.Abstract
On modern market conditions, with a high level of instability, enterprises face significant challenges related to the action of military conflict or hostilities on the territory of the state. The relevance of this study comes from the growing need to study and understand the impact of the military conflict on business structures. The modern world is characterized by numerous threats, such as conflicts, terrorism, global crises, which cause instability and risks for enterprises. The purpose of this study is to identify and develop strategies, methods and tools that will provide business organizations with increased efficiency and sustainable functioning of their activities in wartime conditions. The main means of achieving the goal include the development and implementation of effective crisis management strategies, increasing the adaptability of the business organization, minimizing risks and ensuring a reliable financial condition. In addition, the article emphasizes the need for constant monitoring of external and internal factors that affect the company's activities, as well as the development of mechanisms for prompt response to changes in the military and economic environment. During the research, a number of methods were used, which are analysis, comparison, synthesis, abstraction, generalization and specification. As a result of the research, the following conclusions were drawn: there are certain potential threats and risks that arise in war conditions for the enterprise; proposed recommendations for improving the development of strategies for the protection of personnel and enterprise resources; the introduction of innovative technologies that can help a business organization minimize the consequences of military threats is considered. This research makes a significant contribution to the field of entrepreneurship so that others can understand the specifics of managing businesses in the context of military conflict and increase their readiness to act in situations of instability and crisis.
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