The communicative potential of public administration in the dimension of public events
DOI:
https://doi.org/10.62911/ete.2026.04.01.16Keywords:
public authority, public administration, public administration methodology, event management, public event, event-based public management, communicative potential, public election management.Abstract
The article is devoted to the analysis of the phenomenon of event management and its specific implementation in the field of public administration. The research solves the problem of theoretical substantiation of the socio-cultural nature of public events, which are a tool of communicative activity of public administration bodies, and elucidation of their socio-cultural determination in the context of the tasks of public administration activities. It was revealed that it is the socio-cultural nature and determinism of events that form the specific features of the event activity of public authorities, determines its internal features and technological functions as a tool of social communication of public authorities with society, its organizations and individuals. It was found that a public event organized and implemented by a public administration body is a means of influencing the external environment of the public administration system and, at the same time, a component of the internal environment of the authority. Such an event is a manifestation of the socio-cultural potential of society, the state of development of cultural traditions, the nature and levels of interaction between the community and the authorities, the degree of development of democratic traditions of society. The implementation of events by public authorities, the need to use their socio-cultural potential are determined by the communicative orientation of various aspects of the activities of authorities in the information society, the need to ensure stable, constant and effective external communication in the long term. That is why events have already become one of the widespread communicative tools of the authorities in their interaction with society, and the management of public events requires institutionalization into event public management as an element of public management activity. It was found that event public management is a purposeful activity of public authorities and their officials regarding the use of specific tools and technologies for organizing and conducting events as a socio-cultural phenomenon capable of ensuring effective communications between authorities and society.
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